Laura Racero

Illustrator · Graphic / Visual Designer · Artist

I believe in the power of stories. I strive to create illustrations that tell stories to inspire, and that transcend paper and the passage of time.

My name’s Laura Racero and I’m a freelance Digital Illustrator, Graphic / Visual Designer and Artist nowadays based in Madrid (Spain). This is the showcase for my design and art work, and you’ll find a lot of for-client work as well as personal pieces.

I began experimenting with various artistic mediums from an early age, and eventually finding home in photography and graphic design —which led to expanding my career into web/interactive visual design and photoillustration.
My professional horizons changed after designing the poster for the spanish short film REM, by Joseba Alfaro, as creating movie posters is what I’ve always wanted to do.

 

Because I believe in the power of stories, I think that movie posters are essential pieces to captivate the audience and build excitement, so they must be as exceptional as the films they promote, and astounding visual pieces by themselves. That’s why I design film posters that tell a story, showing the truth of each film. I strive to create them with that handcrafted touch that inspires and transcends paper and the passage of time.

Currently, I carry out all kind of projects from graphic & visual design —corporate identity, web/mobile, brochures…—  to digital illustration —creating film posters, covers for books/magazines, and commissioned digital art.

I’m always looking for new and interesting challenges, so contact me if you’d like to talk about how I can help you, collaborate or ask for information about any of my works…
Also, I love to say hello.

Motto


Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives —choice, not chance, determines your destiny.

—Aristotle ( Greek philosopher and scientist, 384 – 322 BC)

Skills


PHOTOSHOP
ILLUSTRATOR / CORELDRAW / INDESIGN
HTML / CSS
PHOTOGRAPHY
UI / UX

Testimonials


Laura is an impressive artist. I have commissioned many projects to her and she always has interesting questions about the tone, the characters and the main concept. That’s why she always delivers fresh ideas, so the colours and the disposition of the elements finally nail the essence of the project. If you are lucky to watch her working, you realize that tools or software don´t matter because they are just an extension of her. She’s the best partner on the battlefield of a film.

Joseba Alfaro
Joseba Alfaro
Producer, writer and director (REM and Destroy Madrid)

Sencillamente perfecta, ésa fue mi sensación cuando recibí la portada del libro Neotelling. No sólo es que estuviera muy bien diseñado, es que había plasmado exactamente lo que yo necesitaba. Creo que la principal cualidad de Laura como diseñadora es que sabe detectar qué necesitas y lo hace con una entrega admirable, cuidando hasta el más mínimo detalle.

 

Rocío Martín López
Rocío Martín López
Autora del libro NEOTELLING, y Account Manager y formación de portavoces.

When I discovered Laura, I was amazed at the freshness and vision of this artist from Madrid who is able to surprise you with her proposals and innate talent. She looks at the project, seeks its essence and deconstructs it, like a haute cuisine chef, to bring out the best of your film. I admit it –I’m a big consumer of American movies and I can not deny I grew up admiring magnificent directors like George Lucas or Steven Spielberg, and they relied on a great artist like Drew Struzan to create their posters. Some may say I am exaggerating, but Laura is extremely talented and I think –if film producers are able to see the potential of this artist– we shortly will come to see her works on the facades of the cinemas of the Gran Vía. Undoubtedly, whenever I can and if she wants to, Laura will be responsible to show the world my next project.

 

Adolfo Schreier
Adolfo Schreier
Producer, writer and director (The Last Liquidator)

I’d seen Laura’s lovely work on a few sites and sought her out.  She captured the complete aesthetic of the film, taking into account the titles and the cinematography.  The end result is a poster that lives in the world of the film; foreboding, explosive and threatening.  She was an absolute pleasure to work with and I can’t wait to do it again.

Dylan Sanford
Dylan Sanford
Director and producer (An Entanglement)

I´ve worked closed to Laura for one year. I can say she is good, fast and very enthusiastic with interactive concepts. She always has new interaction ideas and is leader not only in creativity concepts but also in technical knowledge of software. She is also well organised, responsible and collaborative.

Fernando Comet
Fernando Comet
Creative Manager at Weborama Spain

Es una diseñadora con un gusto artístico fuera de lo común, perfeccionista y conocedora de las tendencias actuales y de otras épocas. Conoce profundamente el Photoshop, su herramienta básica de trabajo, con lo que es rápida y productiva, consiguiendo una relación calidad/tiempo muy alta en su trabajo. Es estructurada y metódica, con lo que es facil trabajar en equipo con ella porque lo prepara todo para que se pueda utilizar bien lo que ella produce en fases posteriores o por otros diseñadores. Como persona es sencilla y modesta, lo que ayuda también a trabajar con ella en equipo. Trabajaría con ella de nuevo porque su calidad de trabajo es inusual y como persona es una buena compañera.

Víctor Roces
Víctor Roces
Desarrollador Frontend/Maquetador web en FullSIX

Laura es responsable, trabajadora, inquieta, buena fotógrafa, creativa, generosa, valiente, amante de los gatos, geek, piscis, y, sobre todo, buena persona.

Natalia Romero
Natalia Romero
Directora de Arte Online en FullSIX

Trabajar con Laura ha sido un gran aliciente tanto desde el grado profesional como desde el humano. Excelente diseñadora, tremendamente creativa y con un alto grado de empatía, he sentido que mi trabajo a su lado mejoraba como consecuencia de la calidad del suyo.

Rafael García Simón
Rafael García Simón
Desarrollador Frontend/Maquetador web en FullSIX

Brand Experience


Throughout my 15 years of experience, I have developed projects for clients such as Coca-Cola, Orange, Vodafone, Teatro Real, LinkedIn, Toys’R’Us, L’Oréal, Springfield, Biotherm, Endesa, Alfa Romeo and Wilkinson, only to mention a few. Also, my works have been featured in some of the most widely read digital magazines, top design blogs and in the prestigious Arte & Diseño (Spanish edition of Computer Arts).

Coca-Cola

Beefeater

Biotherm

Campofrio

Toys

Unión Fenosa

Evo Banco

Alfa Romeo

Banco Santander

Bourjois

Energizer

entradascom

Costa Cruceros

Vivesoy

Lancia

L'Oréal

Michelin

MRW

Endesa

Mediterranean Challenge

Teatro Real

Samsung

Vodafone

Loewe

Wilkinson

Mutua Madrileña

Hisdesat

LinkedIn

Orange

Springfield

El Corte Inglés

Real Madrid

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