The Beefeater Experience
Microsite and app mobile design for The Beefeater Experience, “an adventure in which 3 people chosen through a casting will live a unique experience in London for 3 months. In return for the prize –travel + accommodation + expenses–, the 3 participants will share their experiences and their daily lives in social networks with videos, posts, pictures, etc. ”
The campaign was a huge success in social networks.