The mark draws inpiration from the shape of letter “m”, the familiar form and color of the Cancer Ribbon, and the sinuosity and dynamism of a sea wave.



Mediterranean Challenge

¡contigo es posible!
Mediterranean Challenge is a solidarity initiative born in 2013 with the aim to honor all people who struggle every day against cancer.
They asked me to design their principal mark and the logo for their next challenge: they will go across the Balearic Islands swimming and running along more than 180 miles, during 60 hours.
I invite you to learn more about Mediterranean Challenge through these videos made by Joseba Alfaro:
Promo 2014
La Travesía 2014
Promo 2016